HVAC Branding and Web Design

The client is an existing brand entering the American HVAC market. They first approached wanting to achieve several goals at the same time: increase the sales, improve the brand image for future sales, differentiate from the competition. I and my team worked with the client to help them prioritize their goals and sort the challenges. I was in charge of several tasks, from building customer management platforms, to creating lead generation web pages and forms, to the overall rebranding.

The client wants to focus on a stand-alone website, independent from Amazon so we used Shopify as the platform and built the ins and outs to connect the shopping experience of each step in the customer journey, from paid media to the ecommerce website, to the after sale service.