EV Charger Branding and App Design

The client is a new brand entering the American electric vehicle charging market. They first approached us with a simple yet seemingly elusive goal: pull away from the competition and be the charger with a striking name. I and my team worked on defining the brand side-by-side with the client from the messaging, to logo, to the product design, web design and the mobile application with a touch of a more human experience.

The client wants to focus on a stand-alone website, independent from Amazon so we used Shopify as the platform and built the ins and outs to connect the shopping experience from lead generation to customer satisfaction.