Work at Design Agency
At the moment, I’m the product design lead at a NYC based design agency, responsible for clients’ Ecommerce branding and business performance improvement.
My work involves website analytics, strategic planning and UIUX execution. For case studies showcasing process from start to end, please check these projects.
Below is a story of a sales campaign design that successfully increased the client’s revenue by 56% during the holidays. It consists of website landing page, ads and email promo design.
Strategic Design Based on Business Analytics
The client was very happy about the result. The return on ad spend achieved a new record high.
The bounce rate of the Labor Day page was 52.2%, much lower than the average of their previous campaign pages (70.7%)
